1) What was the big innovation in the 1940s that made all other pinball machines obsolete?
The big innovation in the 1940's was flippers.
2) In the 1970s, what new technological advance brought pinball up to date and enabled another step forward in the industry?
The 1970's introduced computerized, solid-state pinball machines.
What types of innovations did it make possible?
The innovations this made possible included function reliability and easily-added new features.
3) Which company specialized in 1970s pop-culture themed pinball machines?
The company was Gottlieb.
4) What technology shook the pinball world in the 70s? Why?
Video-game technology shook the pinball world because it more fun, involved more than one player, and easier to manage.
5) By the 1990s, was pinball successful or not?
Yes.
6) What was the key innovation behind "Pinball 2000"?
Pinball 2000's key innovation was a video monitor that projected moving images to the player.
7) What was the problem with the license behind the first major rollout of the Pinball 2000 idea with a major 3rd party license?
The problem was that Episode I didn't do as well as expected.
8) Why did Williams decide in the end to shut down its pinball division?
The pinball division was shut down due to reactions from pinball fans, as well as sales.
9) Do you think this was a good idea?
Yes. Pinball feels very dated in today's gaming market.
10) Does a good idea always guarantee a commercial win?
No.
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